SodaStream Announces the Groundbreaking of a New Primary Manufacturing Facility

Additional new secondary production site already active

AIRPORT CITY, Israel – July 6, 2011 – SodaStream International Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of home beverage carbonation systems, today announced that on Wednesday, July 6^th, the Company will break ground on a new 850,000 square-foot manufacturing facility in Israel.  The new primary site is expected to go live during 2013 at an approximate cost of €30 million.  This state-of-the-art facility will be the anchor project of a new industrial park near the southern town of Beersheba.  Attendees expected at the groundbreaking include Silvan Shalom, Vice Prime Minister of Israel, along with other members of the government.

“The demand for our products is increasing, and we continue to take steps to ensure that we are ahead of capacity to meet that demand,” stated Daniel Birnbaum, CEO of SodaStream.  “SodaStream is deeply grateful for the cooperation from the government of the State of Israel.  We look forward to leveraging the outstanding engineering talent here, the free trade agreements with the EU and North America, and to providing thousands of new jobs as our business continues to grow.”

SodaStream currently has 13 production facilities worldwide, including a new one in the Galilee town of Alon Tavor that went live on June 26th, 2011, four weeks ahead of schedule.  This facility is already manufacturing a full range of soda-makers and related products for markets such as France, Sweden, Switzerland and the US.  Additional machinery will be added to another Galilee site in Kiryat Shemona later this summer.  Both facilities are intended to bridge capacity needs while the primary facility is under construction.

“SodaStream is a symbol of Israeli innovation and creativity,” stated Vice Prime Minister Silvan Shalom.   “The Company’s choice to build here is a declaration of confidence in the strength and stability of Israel’s economy.  This is a meaningful step in the development of the Negev region, which is rich in high-quality human capital, and we invite other companies to join SodaStream and take advantage of the infrastructure and growth opportunity in the Negev.”

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world.  For more information on SodaStream, please visit the Company’s website: www.sodastream.com.

Company Contact: 

Yonah Lloyd

Executive Director

Corporate Development and Communication

Phone: +972-3-976-2462

yonahl@sodastream.com

In the Provence of Manitoba, a new policy bans the use of provincial funds to buy single-use bottled water in plastic containers with less than one litre of water when tap water that is safe for drinking is reasonably accessible. The government wants to show some leadership when it comes to environmental sustainability.  Manitoba is the second Canadian province to enact a water bottle ban, after Nova Scotia. Conservation Minister Bill Blaikie believes that “by taking this step we are leading by example and encouraging Manitobans to move away from using single-use bottled water. This also acknowledges the importance of Manitoba Sustainable Development Procurement Guidelines that clearly states purchases must be based on careful consideration of the good’s impact on the environment.”  The Manitoba Eco-Network supports the move. “The production, transport and recycling of single-use water bottles wastes energy and produces unnecessary carbon emissions,” said network spokesperson Laurel McDonald. (CBC News)

SodaStream commends Conservation Minister Bill Blaikie for implementing the new policy that bans the use of provincial funds to buy single-use bottled water in plastic containers.  We would like to meet with Minister Blaikie or a member of his staff to discuss how SodaStream can take new environmental initiatives. We are also considering donating SodaStream carbonation machines to the provincial offices within Manitoba.